How can associated products be displayed on the product page?

Displaying associated products on the product page enhances the shopping experience by providing customers with additional purchasing options that relate to their primary selection. This is primarily achieved through product relations such as related products, up-sells, and cross-sells, which are standard features within Magento.

The default configuration of Magento allows for these relationships to be established and managed through the product edit page in the admin panel. Merchants can set which products should be displayed as related products, which are typically items that might interest the customer based on their current selection. Up-sell products are used to encourage the customer to purchase a more expensive or higher quality item, while cross-sell products are meant to entice customers into buying complementary items currently in their cart.

This capability allows merchants to strategically influence purchasing behavior without the need for extensive custom development, making it a powerful aspect of the built-in functionality of Magento. Therefore, leveraging these product relationships is the preferred method for displaying associated products on the product page, as it is both intuitive for users and straightforward for merchants to implement.