How can you create a product discount to have it automatically added in the shopping cart?

Automatically adding a product discount in the shopping cart can be effectively achieved through the implementation of a shopping cart price rule. Shopping cart price rules allow you to create discounts that trigger based on specific conditions met during the checkout process. When customers add products to their cart that meet these predetermined criteria—such as a minimum quantity or total spent—the discount is automatically applied without requiring any action from the customer, such as entering a coupon code.

This feature enhances the shopping experience by simplifying the purchasing process, encouraging customers to complete their transactions by providing them with immediate savings. The other options typically require additional steps or conditions that wouldn't result in an automatic discount applied at the cart level. For instance, discount coupons require the customer to manually enter a code, while catalog price rules are applied at the product level and do not trigger a discount automatically in the cart context. Manual price adjustments, on the other hand, involve manually changing the price of the product, which is not an automated process. Thus, the simplicity and efficiency of shopping cart price rules make them the ideal choice for automatically applying discounts during the checkout process.