What does the Magento Secure Payment Bridge assist merchants with?

The Magento Secure Payment Bridge is specifically designed to help merchants meet PCI (Payment Card Industry) standards, which are critical for securely processing payment card transactions. PCI compliance aims to protect consumer data and reduce the risk of credit card fraud. By utilizing the Secure Payment Bridge, merchants can offload sensitive payment details to the payment gateway rather than processing them on their own systems. This minimizes the storage of sensitive cardholder data on their servers, which is a crucial requirement for achieving PCI compliance.

On the other hand, reducing shipping costs, improving customer service, and enhancing product catalog efficiency are factors that contribute to operational performance and customer satisfaction but do not directly relate to the core functionality of the Secure Payment Bridge. Thus, understanding that the primary role of the Secure Payment Bridge centers around PCI compliance highlights its importance in ensuring that merchants can safely and effectively handle payment information.