What is a primary consideration for setting up a product catalog to enhance search results?

Setting up a product catalog with a single, clear path to each product is crucial for enhancing search results. This approach supports better user experience and improves navigation, making it easier for customers and search engines to find and index products. A well-structured product catalog ensures that each product has a unique URL, which helps avoid confusion and prevents issues like duplicate content that can negatively affect SEO.

Furthermore, having a single path enables the use of canonical tags correctly, which tells search engines which version of a page should be indexed when multiple paths exist to reach the same product. This practice also enhances the overall semantic structure of the site, ultimately improving the visibility and ranking of products in search engine results.

In contrast, focusing solely on keyword density can lead to keyword stuffing, which search engines penalize. Generic meta titles will not help differentiate products effectively, reducing their visibility in search results. Duplicating content might temporarily seem beneficial for SEO, but it can lead to rankings being diluted and confuse search engines regarding which content to prioritize.