Which of the following best describes social merchandising tools?

Highlighting social interactions like ratings and comments effectively captures the essence of social merchandising tools. These tools are designed to leverage social proof by showcasing user-generated content such as reviews, ratings, and comments on products. This not only enhances the credibility of products but also engages potential buyers by allowing them to see how others have interacted with and perceived the products.

These social interactions serve to create a community feeling around the products, helping to build trust among customers. By integrating social proof into the shopping experience, merchants can influence purchasing decisions, as customers are more likely to buy products that have positive feedback from others.

In contrast, displaying web analytics to visitors primarily focuses on providing metrics and insights about site performance, which do not directly encourage customer engagement or interaction with products. Pricing products based on social media trends might take into account elevated demand or interest, but it doesn't facilitate direct social interaction like ratings or comments. Finally, using social media solely for advertising ignores the interactive nature of social platforms and misses the opportunity to connect with customers through meaningful content.